From May 5th to 7th, the curtain rises at BolognaFiere on the leading B2B trade show for pet food and pet care. The 21st edition of Zoomark is going to be a record-breaking event, featuring themed paths, special areas, and a packed schedule of events. From May 5th to…
Tanko: The Greek Company with Vision and Love for Pets
TANKO has managed, in about 12 years, to become one of the leading dry pet food companies in Greece. Mr. Takis Konstantakopoulos, CEO of Tanko and one of its founders, speaks with us about the company and the Pet Food category in Greece and abroad.Interview by Vassilis Gouliemos – What…
Greek presence at ZOOMARK 2025
Once again this year, several Greek companies will be present at ZOOMARK: MOJESTIK – PAD. 30 STAND C59:Mojestik will once again participate in this year’s international Zoomark exhibition in Bologna. This marks the third consecutive appearance of the company at international exhibitions, successfully showcasing the two brands of the Greek…
Katoikidia en drasei Festival is coming back
The magazine “Katoikidia en Drasei” invites you to a festival full of vitality and love for companion animals! On October 4th and 5th, 2025, on this iconic date, the beautiful Zappeion Garden will open its gates to a unique event that celebrates all pets, offering an unforgettable experience for the…
PETS TODAY 2024: All the information of the exhibition
Taking full advantage of its new layout, the new business format of PETS TODAY 2024 seeks to reaffirm its renowned expertise in the pets and pets sector in general and strengthen its close ties with exhibitors and visitors from all over Europe. PETS TODAY 2024 will open its doors with a…
Inspiration Area: Research Presentation & Training Seminar
Before the official opening of PETS TODAY 2024 on FRIDAY 4 OCTOBER 2024 (9:00-13:00) This event aims to explore how pet owners decide to buy, but at the same time to connect owners and executives of businesses in the industry with owners and executives of specialized stores (PET SHOP) in…
Pet Supermarket: Strategic expansion in Greece
In Greece, where 50% of families have a pet, the pet industry presents fertile ground for retailers and brands alike. And Pet Supermarket has captured a significant chunk of this market. In 1979, Manos Kapiris opened Manos Pet Market, which was rebranded in 2001 when Kostas Kapiris joined. The family-owned…
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media. But after a few months, people seemed to have forgotten about that contact and the team was puzzled. Why? The answer lies in two words that psychologists…
ZOOMARK 2025: The registrations are flooding in!
Zoomark becomes increasingly ambitious in its projects and goals, with the aim of to beat the exceptional, record numbers of Zoomark 2023, which occupied more than 68,000 square metres of exhibition space and saw 1,060 exhibitors from 57 different countries and a total of 27,950 visitors, 62% of whom were…
PERFECT PET: for the second consecutive year at “Interzoo 2024”
Perfect Pet has managed to become a model for the Greek pet market, charting a steady upward trajectory. But how did it all begin. Having a comprehensive understanding of the market, Ms. Lilian Lykouropoulou and Mr. Vasilis Chrysopoulos founded the company in 2006 with a low share capital, placing at…