2026 is expected to be a year of significant change for the pet industry. Artificial Intelligence (AI) is moving from experimentation into everyday use, while personalization, convenience and flexible purchasing models are becoming increasingly important. Global Pets Consumers are looking for ways to save both time and money without compromising…
CategoryPetIndustry
Record Interzoo 2026 sets the pace for the industry’s global development
Wiesbaden/Nuremberg – The largest and most international Interzoo in history concludes today, 15 May, having set an impressive attendance record. The organiser, WZF – Pet Industry Services, reports that around 2,400 exhibitors from some 70 countries presented the latest products and services for dogs, cats, fish, small mammals, terrarium animals…
ZOOMARK 2027: the heart of innovation in global pet economy
“Connecting minds, shaping futures” During the press lunch with the media in Nuremberg, some previews of Zoomark 2027 – taking place in BolognaFiere from 11th to 13thMay 2027, were unveiled The pet world is evolving, and Zoomark is always one step ahead. With exactly one year to go until Zoomark…
The Experience Economy FROM “HOW MUCH DOES IT COST ME?” TO “HOW MUCH DOES IT FULFILL ME?”
author Themis Sarantaenas, marketing consultant, www.marketingconsultant.gr In 1999, American business consultants Joseph Pine II and James H. Gilmore wrote their most well known and remarkably prophetic book, The Experience Economy. According to the authors, after the agrarian economy, the industrial economy, and the service economy, the next stage would be…
From Local Startup to Global Player
The pet industry has officially entered its “High-Tech Era”. From AI-driven nutrition processing to wearable health diagnostics, the innovations on display are breathtaking. But as pet-tech companies aspire to scale from local startups to global leaders, they face a barrier more complex than any algorithm: the language gap. Expanding into…
What the Research Reveals About the Greek Pet Owner
STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
From 1945 to today: The Triantafyllou Family’s Path in the Pet Food Industry
Triantafyllou family has been active in the animal feed sector since 1945. The founder of the company, Mr. Dimitris Triantafyllou for 33 years has been working with the German company Josera for the import and distribution of pet food participating the development of the pet food market. We are proud…
Themis Sarantaenas: The Person Behind the Marketing Strategy of the PetBiz Excellence Awards & the Pet Congress
Every institution that aims to evolve needs people who can see ahead. Not only what is happening in the market today, but what is coming tomorrow. Interview with Vasilis Goulielmos At the PetBiz Excellence Awards and the Pet Congress, our key strategy and marketing advisor is not just a collaborator.…
Perfect Pet: 20 years of Leadership
NO1 PET CARE COMPANY IN GREECE Excellence. Innovation. Market Leadership. As the No.1 Pet Care Company in Greece, Perfect Pet celebrates 20 years of continuous growth, strategic development and industry leadership. Over two decades, the company has established itself as a trusted partner in the pet care market, setting benchmarks…
Interzoo 2026 (12-15 May) in Nuremberg / Germany
World’s leading trade fair for the pet industry promises to be the biggest and most exciting yet. New in the supporting programme: The Interzoo Sustainability Conference and the International Groomer’s Day. Interzoo 2026 is the leading B2B event for innovators and decision-makers from the international pet industry. More than 2,150…