author Themis Sarantaenas, marketing consultant, www.marketingconsultant.gr In 1999, American business consultants Joseph Pine II and James H. Gilmore wrote their most well known and remarkably prophetic book, The Experience Economy. According to the authors, after the agrarian economy, the industrial economy, and the service economy, the next stage would be…
CategoryPetIndustry
From Local Startup to Global Player
The pet industry has officially entered its “High-Tech Era”. From AI-driven nutrition processing to wearable health diagnostics, the innovations on display are breathtaking. But as pet-tech companies aspire to scale from local startups to global leaders, they face a barrier more complex than any algorithm: the language gap. Expanding into…
What the Research Reveals About the Greek Pet Owner
STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
From 1945 to today: The Triantafyllou Family’s Path in the Pet Food Industry
Triantafyllou family has been active in the animal feed sector since 1945. The founder of the company, Mr. Dimitris Triantafyllou for 33 years has been working with the German company Josera for the import and distribution of pet food participating the development of the pet food market. We are proud…
Themis Sarantaenas: The Person Behind the Marketing Strategy of the PetBiz Excellence Awards & the Pet Congress
Every institution that aims to evolve needs people who can see ahead. Not only what is happening in the market today, but what is coming tomorrow. Interview with Vasilis Goulielmos At the PetBiz Excellence Awards and the Pet Congress, our key strategy and marketing advisor is not just a collaborator.…
Perfect Pet: 20 years of Leadership
NO1 PET CARE COMPANY IN GREECE Excellence. Innovation. Market Leadership. As the No.1 Pet Care Company in Greece, Perfect Pet celebrates 20 years of continuous growth, strategic development and industry leadership. Over two decades, the company has established itself as a trusted partner in the pet care market, setting benchmarks…
Interzoo 2026 (12-15 May) in Nuremberg / Germany
World’s leading trade fair for the pet industry promises to be the biggest and most exciting yet. New in the supporting programme: The Interzoo Sustainability Conference and the International Groomer’s Day. Interzoo 2026 is the leading B2B event for innovators and decision-makers from the international pet industry. More than 2,150…
Bugalugs: The UK’s No.1 Pet Grooming Brand
Alpha Beauty is the exclusive distributor in Greece of Bugalugs Pet Care. Bugalugs is a fast-growing British pet grooming company known for its high-quality, vegan formulations that are tested by humans – never on animals. The brand is widely used by vets and professional groomers, building a strong reputation across…
And the winner is…
Zoomark announces the winners of the 2025 Pet Vision Awards and NEXT Award for Pet Innovators The award ceremony for the Pet Vision Awards and the NEXT Award for Pet Innovators 2025 took place today at the heart of Zoomark 2025, held at BolognaFiere. These awards celebrate the most innovative…
All Set for Zoomark 2025
From May 5th to 7th, the curtain rises at BolognaFiere on the leading B2B trade show for pet food and pet care. The 21st edition of Zoomark is going to be a record-breaking event, featuring themed paths, special areas, and a packed schedule of events. From May 5th to…