PETS TODAY 2026

See the Market. Meet the Leaders. Shape the Future.

For 25 years, Pets Today has been the leading meeting point for the pet industry in Southeast Europe. A dedicated B2B platform that brings together the professionals shaping the future of the market.

By combining innovation, networking, and business growth, Pets Today is where the industry connects, collaborates, and evolves.

A Highly Targeted Business Platform

PETS TODAY 2026 delivers a highly qualified audience and outstanding business value. Through its print and digital presence, as well as strategic European partnerships, it creates meaningful connections between exhibitors and trade visitors.

Fast Market Access

With the participation of leading companies from across the industry, the exhibition offers immediate access to a significant share of the market within just three days, making it a fast and effective business development tool.

A Unique B2B Experience

Exclusively designed for trade professionals, PETS TODAY ensures:

High-quality business contacts
Targeted networking opportunities
A productive business environment

This is where real business happens.

Why Visit PETS TODAY 2026?

Gain a complete overview of the pet industry in one place
Discover the latest products and market trends
Evaluate products firsthand
Connect directly with key decision-makers
Save valuable time and costs in just three days

Exhibitor Profile

A comprehensive showcase of products and services for the pet industry:

Pet Food & Nutrition

Dry and wet food
Premium and organic nutrition
Treats and dietary supplements

Accessories & Equipment

Collars and leashes
Toys
Beds
Pet carriers
Crates and cages

Care & Grooming

Grooming products
Hygiene and pet care solutions

Veterinary

Veterinary equipment
Consumables
Pharmaceutical products

Services & Business Solutions

Training and education
Technology solutions
Retail and store equipment

Specialized Sectors

Aquariums
Birds
Small animals
Reptiles

Discover the Six New Feature Areas

PETS TODAY 2026 introduces six new themed areas designed to highlight innovation, foster partnerships, and showcase emerging trends within the pet industry.

Startups & Small Business Village
A dedicated area showcasing startups and small businesses in pet care, technology, design, and services, with a strong focus on innovation and entrepreneurship.
Inspiration Area
A space for learning and inspiration featuring expert talks, exhibitor presentations, product showcases, and networking opportunities.
International Area & Business Lounge
An international business hub bringing together Greek and international professionals, brands, buyers, and distributors to create new business opportunities and strengthen global partnerships.
Collab Corner
A dedicated area highlighting new collaborations, exclusive distributorships, and strategic partnerships across the pet industry.
New Tails
An exclusive showcase of newly launched products and innovations making their debut on the market or at the exhibition.
Promo Picks
A promotional zone featuring selected exhibitor products with maximum visibility, regardless of product category.