MIMAMOU introduces its natural clumping cat litter made from olive pit, an innovative choice for pet owners looking for effectiveness, cleanliness and a more environmentally conscious solution for everyday cat care. Made from olive pit, a natural by-product of olive production, MIMAMOU harnesses the power of nature to offer a…
CategoryB2B News
SMERC Invests €22 Million to Create Greece’s First Nationwide Veterinary Clinic Network
SMERemediumCap (SMERC) has invested €22 million to establish Plakentia Group, Greece’s first organized nationwide network of modern veterinary clinics and the largest such network in the Balkans. Built through strategic acquisitions and the development of new facilities, Plakentia Group now operates nine veterinary units across Attica, Thessaloniki, Volos and the…
Loveboom: A FRESH APPROACH TO PET FASHION
Greek award-winning pet fashion brand Loveboom is making its mark in the pet accessories market with collections that combine quality, functionality and contemporary design. Since 2022, the company has developed a growing network of partners across Greece, supplying pet shops and industry professionals with distinctive, high-quality products. Its progress has…
BELCANDO Vetline: Specialized Nutrition When Your Dog Needs It Most
Proper nutrition is a valuable ally in supporting a dog’s health – especially when specific nutritional needs require a more targeted approach. BELCANDO Vetline was developed based on BELCANDO’s nutritional philosophy and expertise, combining targeted veterinary diet formulas with carefully selected ingredients and high palatability. The range includes three specialized…
LAKY Strengthens Its Portfolio with a Complete Revamp of the Vigor Range
LAKY Pet Food has completed the revamp of its Vigor range, introducing two new products, redesigned packaging and a fresh, contemporary look. This investment forms part of the company’s ongoing commitment to product development, offering reliable nutritional solutions that combine consistent quality with excellent value for money. The Vigor range…
Brit Care Mini For Your Small, Big Loves!
Brit Care Mini Functional Treats are soft, functional snacks specially designed for adult small breed dogs. Each recipe combines delicious taste with targeted nutrients that support overall health, vitality, and daily well-being. Perfect for daily rewards, these treats provide balanced nutrition, enjoyable taste, and practical solutions for everyday health needs…
Bugalugs: The UK’s No.1 Pet Grooming Brand
Alpha Beauty is the exclusive distributor in Greece of Bugalugs Pet Care. Bugalugs is a fast-growing British pet grooming company known for its high-quality, vegan formulations that are tested by humans – never on animals. The brand is widely used by vets and professional groomers, building a strong reputation across…
Observatory of pet owner’s habits
In an era where supermarkets are evolving into dominant players in every kind of retail market, it is particularly important to study the consumer and how they decide, in order to find the differentiation point in our sales funnel. This research aims to deeply understand pet owners and to detect…
The Pet Trade Association of Greece has asked the Government for reduced VAT rates on dog and cat food
The prices of both dry and canned food are expected to rise up to (or even exceed) an additional 30% for dry food and 45% for canned within the next three months.
New cooperation for LYDIA LTD
LYDIA officially starts its cooperation as the exclusive representative of BAMA PET in Greece and Cyprus.