STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
From 1945 to today: The Triantafyllou Family’s Path in the Pet Food Industry
Triantafyllou family has been active in the animal feed sector since 1945. The founder of the company, Mr. Dimitris Triantafyllou for 33 years has been working with the German company Josera for the import and distribution of pet food participating the development of the pet food market. We are proud…
Themis Sarantaenas: The Person Behind the Marketing Strategy of the PetBiz Excellence Awards & the Pet Congress
Every institution that aims to evolve needs people who can see ahead. Not only what is happening in the market today, but what is coming tomorrow. Interview with Vasilis Goulielmos At the PetBiz Excellence Awards and the Pet Congress, our key strategy and marketing advisor is not just a collaborator.…
Perfect Pet: 20 years of Leadership
NO1 PET CARE COMPANY IN GREECE Excellence. Innovation. Market Leadership. As the No.1 Pet Care Company in Greece, Perfect Pet celebrates 20 years of continuous growth, strategic development and industry leadership. Over two decades, the company has established itself as a trusted partner in the pet care market, setting benchmarks…
Interzoo 2026 (12-15 May) in Nuremberg / Germany
World’s leading trade fair for the pet industry promises to be the biggest and most exciting yet. New in the supporting programme: The Interzoo Sustainability Conference and the International Groomer’s Day. Interzoo 2026 is the leading B2B event for innovators and decision-makers from the international pet industry. More than 2,150…
Brit Care Mini For Your Small, Big Loves!
Brit Care Mini Functional Treats are soft, functional snacks specially designed for adult small breed dogs. Each recipe combines delicious taste with targeted nutrients that support overall health, vitality, and daily well-being. Perfect for daily rewards, these treats provide balanced nutrition, enjoyable taste, and practical solutions for everyday health needs…
Bugalugs: The UK’s No.1 Pet Grooming Brand
Alpha Beauty is the exclusive distributor in Greece of Bugalugs Pet Care. Bugalugs is a fast-growing British pet grooming company known for its high-quality, vegan formulations that are tested by humans – never on animals. The brand is widely used by vets and professional groomers, building a strong reputation across…
Already looking ahead: Zoomark gears up for 2027
Zoomark is already preparing its next edition while keeping the pet industry engaged throughout 2026 with new events and international projects. As the global pet industry continues to evolve, Zoomark is already preparing its next major edition. The trade show, which has become one of the leading meeting points for…
Looking ahead to Zoomark 2027: vision, strategies and new connections
Luisa Bersanetti, Exhibition Manager of Zoomark, and Enrico Zannini, General Director of BolognaFiere Cosmoprof, share insights into the goals, content, and new features of the upcoming edition of the international trade show for pet food and pet care. Following the extraordinary success of the 2025 edition, the time has come…
Boost for start-ups: exclusive trade fair packages and support for young companies at Interzoo 2026
Boost for start-ups: exclusive trade fair packages and support for young companies at Interzoo 2026Wiesbaden – Interzoo 2026 supports start-ups and innovators from the pet supplies industry with special stand areas and formats such as the Fresh Ideas Stage. Alongside the International Start-up Area for overseas companies, the Young Innovators…