A new nationwide survey by Focus Bari highlights the changing landscape of Customer Experience (CX) in Greece. While consumers are increasingly comfortable with digital tools and artificial intelligence, they continue to value human interaction when dealing with complex or sensitive issues. The findings point towards a hybrid model in which…
Mars Pet-Friendly Advantage: Greek Employees Embrace Pet-Friendly Workplaces
A new Mars Pet-Friendly Advantage (PFA) report reveals that pet-friendly workplace policies are becoming an increasingly important factor in employees’ professional choices, with Greek workers showing particularly strong support. Conducted by Censuswide among 16,000 employees across 16 European countries, the research highlights the growing influence of pets on workplace culture,…
2026 Pet Industry Trends
2026 is expected to be a year of significant change for the pet industry. Artificial Intelligence (AI) is moving from experimentation into everyday use, while personalization, convenience and flexible purchasing models are becoming increasingly important. Global Pets Consumers are looking for ways to save both time and money without compromising…
European Pet Food Data
CONTINUITY, RIGOUR AND METHODOLOGICAL GROWTH How reliable are the figures on pet populations and the European pet food market? Much depends on the methodology used to collect and verify them. FEDIAF’s Facts & Figures have long served as an important reference for authorities, industry stakeholders and the media across Europe.…
Arcadian Secret FROM BOTANICAL DISTILLATION TO A SPECIALISED PET SOFTGEL LINE
A softgel is the smooth, one-piece capsule that many people recognise from omega-3 and fat-soluble vitamin products. Within its thin shell, an oil-based formulation becomes a clean, pre-measured unit for daily administration. Alexpant is bringing this established technology to the companion-animal market, connecting its botanical distillery with a specialised softgel…
SMERC Invests €22 Million to Create Greece’s First Nationwide Veterinary Clinic Network
SMERemediumCap (SMERC) has invested €22 million to establish Plakentia Group, Greece’s first organized nationwide network of modern veterinary clinics and the largest such network in the Balkans. Built through strategic acquisitions and the development of new facilities, Plakentia Group now operates nine veterinary units across Attica, Thessaloniki, Volos and the…
Loveboom: A FRESH APPROACH TO PET FASHION
Greek award-winning pet fashion brand Loveboom is making its mark in the pet accessories market with collections that combine quality, functionality and contemporary design. Since 2022, the company has developed a growing network of partners across Greece, supplying pet shops and industry professionals with distinctive, high-quality products. Its progress has…
BELCANDO Vetline: Specialized Nutrition When Your Dog Needs It Most
Proper nutrition is a valuable ally in supporting a dog’s health – especially when specific nutritional needs require a more targeted approach. BELCANDO Vetline was developed based on BELCANDO’s nutritional philosophy and expertise, combining targeted veterinary diet formulas with carefully selected ingredients and high palatability. The range includes three specialized…
LAKY Strengthens Its Portfolio with a Complete Revamp of the Vigor Range
LAKY Pet Food has completed the revamp of its Vigor range, introducing two new products, redesigned packaging and a fresh, contemporary look. This investment forms part of the company’s ongoing commitment to product development, offering reliable nutritional solutions that combine consistent quality with excellent value for money. The Vigor range…
LYDIA: Shaping a path with Premium & Super Premium award-winning products
LYDIA has consistently been one of the most established companies in the Greek pet care and pet supplies industry, with its journey closely intertwined with the development and continuous evolution of the sector. Particular emphasis is placed on the premium and super-premium product segments, where the company holds one of the…