author Themis Sarantaenas, marketing consultant, www.marketingconsultant.gr In 1999, American business consultants Joseph Pine II and James H. Gilmore wrote their most well known and remarkably prophetic book, The Experience Economy. According to the authors, after the agrarian economy, the industrial economy, and the service economy, the next stage would be…
From Local Startup to Global Player
The pet industry has officially entered its “High-Tech Era”. From AI-driven nutrition processing to wearable health diagnostics, the innovations on display are breathtaking. But as pet-tech companies aspire to scale from local startups to global leaders, they face a barrier more complex than any algorithm: the language gap. Expanding into…
8th ΕΑVLD Congress 2026
The EAVLD Congress 2026 will take place in Athens, bringing together scientists and professionals in veterinary diagnostics from around the world for a major scientific gathering. The congress will feature a comprehensive program highlighting the latest developments in diagnostic technologies, emerging animal diseases, and practical applications in the field, including…
15th Forum of H.C.A.V.S.
The hcavs (Hellenic Companion Animal Veterinary Society) announces the organization of its 15th FORUM, to be held in 2026 in Halkidiki at the Porto Carras Grand Resort. This anniversary edition, titled “Nostos”, will feature a multidisciplinary program with distinguished Greek speakers based abroad, fostering knowledge exchange and international scientific dialogue.…
4th Feline Medicine Symposium
The Hellenic Veterinary Medical Society is pleased to announce the 4th Feline Medicine Symposium, taking place on May 23–24, 2026, at the Dais Conference Center, Marousi – Athens Feline medicine continues to be one of the fastest-growing fields in companion animal practice, with ongoing scientific developments and increasing interest within…
What the Research Reveals About the Greek Pet Owner
STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
From 1945 to today: The Triantafyllou Family’s Path in the Pet Food Industry
Triantafyllou family has been active in the animal feed sector since 1945. The founder of the company, Mr. Dimitris Triantafyllou for 33 years has been working with the German company Josera for the import and distribution of pet food participating the development of the pet food market. We are proud…
Themis Sarantaenas: The Person Behind the Marketing Strategy of the PetBiz Excellence Awards & the Pet Congress
Every institution that aims to evolve needs people who can see ahead. Not only what is happening in the market today, but what is coming tomorrow. Interview with Vasilis Goulielmos At the PetBiz Excellence Awards and the Pet Congress, our key strategy and marketing advisor is not just a collaborator.…
Perfect Pet: 20 years of Leadership
NO1 PET CARE COMPANY IN GREECE Excellence. Innovation. Market Leadership. As the No.1 Pet Care Company in Greece, Perfect Pet celebrates 20 years of continuous growth, strategic development and industry leadership. Over two decades, the company has established itself as a trusted partner in the pet care market, setting benchmarks…
Interzoo 2026 (12-15 May) in Nuremberg / Germany
World’s leading trade fair for the pet industry promises to be the biggest and most exciting yet. New in the supporting programme: The Interzoo Sustainability Conference and the International Groomer’s Day. Interzoo 2026 is the leading B2B event for innovators and decision-makers from the international pet industry. More than 2,150…