Since its first show in 2000, Pets Today EXPO has managed to establish itself as a “must-be” event for all players of the East European and Mediterranean pet industry.
Supporting a complete philosophy and a future vision, Pets Today Project is an organic whole: it’s a magazine, a website and a trade show. All these working effectively together have become the venue and one of the most effective marketing communication tools of the local industry.
Pets Today promotes business, rivalry, technical expertise and communication. Its whole program is developed with this concept in mind.
Pets Today is interactive, a three-dimensional medium that promotes interaction, where business can be conducted effectively in a professional, yet neutral and relaxed atmosphere.
Pets Today is focused on the pet market, supports innovation, promotes the pet business cycle and puts future trends in the spotlight.
Pets Today Expo opens its doors again on 2 October 2026. Note it in your calendars and be there to explore the opportunities it offers!
FIND NEW CONTACTS. BUILD NEW NETWORKS!
On 2 October 2026, the heart of the East-Mediterranean pet market will beat at PETS TODAY 2026.
The objectives of PETS TODAY 2026 are to create an ideal professional environment to host new proposals, ideas, products and services that can enhance the growth of the East-Mediterranean pet market, while also providing the basis for professional meetings among producers, distributors and retailers, who are the main agents of the market’s growth.
START YOUR BUSINESS IN THE EAST-MEDITERRANEAN EMERGING MARKET AS A VISITOR AT PETS TODAY 2026
The sector’s rapid development has created the need for a trade event that highlights the market’s trends, needs and opportunities.
Well Done, which specializes in the organization of trade exhibitions, not only has the know-how but can also enhance the success of the exhibition through the power of its PETS TODAY trade magazine, which is well established in the Greek market.
PROFESSIONALS OF THE REGION ARE MORE THAN ENTHUSIASTIC
PETS TODAY 2026 will be the trend-setting industry barometer for the sector as a whole.
It focuses on all aspects of pet products and represents the industry in a highly professional manner.
Over 5,000 trade visitors will come to discover the products of around 300 direct and indirect exhibitors from 12 countries, across an exhibition area of 12,000 square meters.
As these PETS TODAY 2026 figures impressively demonstrate, the pet industry is highly enthusiastic about the trade fair, organized by WELL DONE, a company with extensive experience and specialization in the pet sector.
Choose the road to success with total market orientation, high-quality products and services, first-class trade visitors and international alignment.
WE INVITE YOU TO GREECE, TO PETS TODAY 2026
We are prepared to fulfil your entrepreneurial ambitions and provide the ideal environment to explore new business opportunities, establish valuable contacts and develop new partnerships.
We look forward to welcoming you all to PETS TODAY 2026, the leading event in the pet sector. The exhibition will provide a unique platform to discover the latest market trends and innovations.
THE RENEWED PETSTODAY.GR IS HERE TO TAKE YOUR VISIT AND PARTICIPATION TO THE NEXT LEVEL
Even more user-friendly, modern and functional, the new PETS TODAY website is here and ready for you to explore.
Visit the new site and discover its enhanced features. Access it from any device you choose.
The new petstoday.gr is fully responsive across all digital devices, including desktop computers, smartphones and tablets, offering an optimized browsing experience.
SERVICES FOR EXHIBITORS
- “My PetsToday” members’ area with useful information about your participation
- Electronic invitations for your customers
- Personalized visitor pass creation
- Promotional materials to support and promote your participation
SERVICES FOR VISITORS
- Visitor pre-registration to save time at the entrance
- Access and directions information
VISITOR PRE-REGISTRATION
Save time at the exhibition entrance by pre-registering now through the relevant form at petstoday.gr.
Pre-registration is required for each professional visitor or anyone planning to invest in the pet sector, individually.
To enter the exhibition, please have either a printed copy of the email containing the barcode you will receive or the barcode readily available on your mobile phone.
IMPORTANT
Admission to the exhibition is free, but registration is required.
Industry professionals include: pet shop owners and co-owners, veterinarians, trainers, groomers, breeders, small-animal hotels, pet sitters, dog walkers, importers, manufacturers, and employees of the above businesses.
LOCATION & ACCESS
Metropolitan Expo is conveniently situated next to the Athens International Airport “Eleftherios Venizelos”, with easy access by all means of transportation, including Metro, Suburban Railway, buses and car.
SHUTTLE BUS FROM THE AIRPORT
Enjoy a direct connection to METROPOLITAN EXPO in just 5 minutes by shuttle bus.
The shuttle bus stop is located outside Arrivals Exit 2 at Athens International Airport and is clearly marked “Exhibition Centre.”
STRONGER INTERNATIONAL PRESENCE THAN EVER
PETS TODAY brings together the full spectrum of business activity across the pet sector once again, creating a key meeting point for the market, industry professionals and the latest trends shaping its future.
The exhibition welcomes leading international companies and established brands, alongside emerging businesses introducing innovative products, technologies and new approaches to the pet market.
This year’s event records its strongest international participation to date, with more companies from abroad taking part than ever before.
The growing presence of international exhibitors further strengthens the commercial and international character of PETS TODAY, giving market professionals the opportunity to discover new brands, explore products and concepts from different markets, and identify new business opportunities.
From established international players to emerging companies bringing fresh ideas and technologies to the market, PETS TODAY showcases a sector that continues to evolve and expand.
PETS TODAY 2026 – SIX NEW THEMATIC AREAS
PETS TODAY 2026 introduces six new thematic areas dedicated to innovation, development and new collaborations in the pet industry.
The sections have been designed to provide professional visitors with a clear and targeted overview of new products and recent partnerships that are entering or developing within the Greek market, as well as products that meet the needs of companion animals.
Our goal is the meaningful promotion of solutions with real added value, both at the product level and in terms of business synergies and knowledge.
THEMATIC SECTIONS
Startups & Small Business Village
Inspiration Area
International Area & Business Lounge
New Tails – New Products
Collab Corner – New Collaborations
Promo Picks – Open Products Category
STARTUPS & SMALL BUSINESS VILLAGE
The Startups & Small Business section showcases new and small enterprises operating in the pet industry or in related fields such as technology, equipment, design, and services.
Its aim is to highlight new ideas, innovative approaches, and products, as well as to strengthen networking with professionals across the industry and beyond.
INSPIRATION AREA
The Inspiration Area is a specially designed space dedicated to knowledge, innovation, and business excellence in the pet products industry. Within the Inspiration Area, visitors will discover a modern and vibrant environment equipped with state-of-the-art audiovisual technology, where they can stay informed and inspired.
The program includes:
• Talks and presentations by expert speakers, covering topics such as entrepreneurship in the pet industry, digital marketing, innovation, and the optimal organization of pet shops.
The Inspiration Area is not just a presentation venue, but also a hub for inspiration and the exchange of ideas, where visitors can explore the latest trends, discuss growth strategies, and connect with leading professionals in the industry.
NEW TAILS
The products to be presented in this section are new and meet the following requirements:
Novelty: The product must have been launched in the Greek market from June 1, 2026 onwards, or be presented for the first time at PETS TODAY 2026.
Product Categories:
• Food
• Treats
• Accessories
• Toys
• Grooming & Hygiene
• Technology Products
• Services
• Eco-friendly products
• Aquariums/Terrariums / Food & Accessories
• Housing
Professional Orientation:
The products will be available on the market through pet shops, veterinarians, groomers, wholesalers, and distributors.
PROMO PICKS
OPEN CATEGORY PRODUCTS
The Promo Picks section showcases products that exhibitors wish to promote to professional visitors, without any restrictions regarding novelty or innovation.
Its goal is to maximize product visibility and promotion within a specially designed area of the exhibition.
Product Categories:
• Food
• Treats
• Accessories
• Toys
• Grooming & Hygiene
• Technology Products
• Services
• Eco-friendly products
• Aquariums/Terrariums / Food & Accessories
• Housing
COLLAB CORNER
In this section, new business collaborations will be presented that have been announced after June 1, 2026, or will be announced during PETS TODAY 2026.
• New official representative or distributor in Greece
• New partnership with a brand or supplier
• Strategic collaborations related to products and services
The collaborations will be presented with a brief description, details of the companies involved, and a clear reference to the scope of the partnership, with the aim of informing and connecting professional visitors.
INTERNATIONAL AREA & BUSINESS LOUNGE
The new International Area & Business Lounge of the Pets Today exhibition has been created to strengthen the event’s international profile and provide a dynamic environment for business development and partnerships.