Annual business planning should begin in October, not January. By then, companies have sufficient financial data, time to implement decisions such as recruitment, financing and repricing, and the opportunity to discuss the year ahead with suppliers, banks and major customers. Waiting until January can mean losing a significant part of…
CategoryMarketing
How ChatGPT Ads Work and Why They Are Different
ChatGPT advertising is introducing a new approach to digital targeting, allowing businesses to reach users while they are exploring needs, comparing solutions and preparing to make decisions. Unlike traditional platforms, where targeting often relies on keywords, demographics or past behaviour, ChatGPT ads can take into account the context and intent…
Micromoments. Small Moments, Big Opportunities. THE MOMENT YOUR CUSTOMER IS SEARCHING FOR YOU
If you are not familiar with the term “micromoments” and I asked you to guess what it means, you might think of those small moments when your customer watches their dog enjoying a new treat or their cat enthusiastically playing with a new toy. Wonderful moments! But in marketing, micromoments…
The Experience Economy FROM “HOW MUCH DOES IT COST ME?” TO “HOW MUCH DOES IT FULFILL ME?”
author Themis Sarantaenas, marketing consultant, www.marketingconsultant.gr In 1999, American business consultants Joseph Pine II and James H. Gilmore wrote their most well known and remarkably prophetic book, The Experience Economy. According to the authors, after the agrarian economy, the industrial economy, and the service economy, the next stage would be…
From Local Startup to Global Player
The pet industry has officially entered its “High-Tech Era”. From AI-driven nutrition processing to wearable health diagnostics, the innovations on display are breathtaking. But as pet-tech companies aspire to scale from local startups to global leaders, they face a barrier more complex than any algorithm: the language gap. Expanding into…
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media. But after a few months, people seemed to have forgotten about that contact and the team was puzzled. Why? The answer lies in two words that psychologists…
Improving customer loyalty
Want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience—what it’s like for people to do business with you. According to research, that experience is all about how you…
Rock, paper, scissors or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work? I am facing companies with great marketing sections, well-paid consultants and research teams with revolutionized tools .All these combined in a market that…
The secrets of a great press release
How many times have we wondered how important is to write a great press release. Press releases can be extremely effective in conveying news and announcements that support your company’s PR strategy.
Rock, paper, scissors – Or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work?