STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
Categorybranding
Themis Sarantaenas: The Person Behind the Marketing Strategy of the PetBiz Excellence Awards & the Pet Congress
Every institution that aims to evolve needs people who can see ahead. Not only what is happening in the market today, but what is coming tomorrow. Interview with Vasilis Goulielmos At the PetBiz Excellence Awards and the Pet Congress, our key strategy and marketing advisor is not just a collaborator.…
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media. But after a few months, people seemed to have forgotten about that contact and the team was puzzled. Why? The answer lies in two words that psychologists…
Rock, paper, scissors or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work? I am facing companies with great marketing sections, well-paid consultants and research teams with revolutionized tools .All these combined in a market that…