A new nationwide survey by Focus Bari highlights the changing landscape of Customer Experience (CX) in Greece. While consumers are increasingly comfortable with digital tools and artificial intelligence, they continue to value human interaction when dealing with complex or sensitive issues. The findings point towards a hybrid model in which…
CategoryResearch
Mars Pet-Friendly Advantage: Greek Employees Embrace Pet-Friendly Workplaces
A new Mars Pet-Friendly Advantage (PFA) report reveals that pet-friendly workplace policies are becoming an increasingly important factor in employees’ professional choices, with Greek workers showing particularly strong support. Conducted by Censuswide among 16,000 employees across 16 European countries, the research highlights the growing influence of pets on workplace culture,…
2026 Pet Industry Trends
2026 is expected to be a year of significant change for the pet industry. Artificial Intelligence (AI) is moving from experimentation into everyday use, while personalization, convenience and flexible purchasing models are becoming increasingly important. Global Pets Consumers are looking for ways to save both time and money without compromising…
European Pet Food Data
CONTINUITY, RIGOUR AND METHODOLOGICAL GROWTH How reliable are the figures on pet populations and the European pet food market? Much depends on the methodology used to collect and verify them. FEDIAF’s Facts & Figures have long served as an important reference for authorities, industry stakeholders and the media across Europe.…
What the Research Reveals About the Greek Pet Owner
STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…