author Themis Sarantaenas, marketing consultant, www.marketingconsultant.gr In 1999, American business consultants Joseph Pine II and James H. Gilmore wrote their most well known and remarkably prophetic book, The Experience Economy. According to the authors, after the agrarian economy, the industrial economy, and the service economy, the next stage would be…
CategoryPetCare
From Local Startup to Global Player
The pet industry has officially entered its “High-Tech Era”. From AI-driven nutrition processing to wearable health diagnostics, the innovations on display are breathtaking. But as pet-tech companies aspire to scale from local startups to global leaders, they face a barrier more complex than any algorithm: the language gap. Expanding into…
15th Forum of H.C.A.V.S.
The hcavs (Hellenic Companion Animal Veterinary Society) announces the organization of its 15th FORUM, to be held in 2026 in Halkidiki at the Porto Carras Grand Resort. This anniversary edition, titled “Nostos”, will feature a multidisciplinary program with distinguished Greek speakers based abroad, fostering knowledge exchange and international scientific dialogue.…
4th Feline Medicine Symposium
The Hellenic Veterinary Medical Society is pleased to announce the 4th Feline Medicine Symposium, taking place on May 23–24, 2026, at the Dais Conference Center, Marousi – Athens Feline medicine continues to be one of the fastest-growing fields in companion animal practice, with ongoing scientific developments and increasing interest within…
What the Research Reveals About the Greek Pet Owner
STRATEGIC INSIGHTS AND COMMERCIAL IMPLICATIONS FOR THE PET CARE INDUSTRY by Sophia Plithou, Pet Marketing Specialist The Greek pet care market is transforming — not necessarily in size, but in mindset and decision-making logic. Today’s Greek pet owner does not operate solely on price sensitivity, nor on blind premium aspiration.…
From 1945 to today: The Triantafyllou Family’s Path in the Pet Food Industry
Triantafyllou family has been active in the animal feed sector since 1945. The founder of the company, Mr. Dimitris Triantafyllou for 33 years has been working with the German company Josera for the import and distribution of pet food participating the development of the pet food market. We are proud…
Perfect Pet: 20 years of Leadership
NO1 PET CARE COMPANY IN GREECE Excellence. Innovation. Market Leadership. As the No.1 Pet Care Company in Greece, Perfect Pet celebrates 20 years of continuous growth, strategic development and industry leadership. Over two decades, the company has established itself as a trusted partner in the pet care market, setting benchmarks…
Brit Care Mini For Your Small, Big Loves!
Brit Care Mini Functional Treats are soft, functional snacks specially designed for adult small breed dogs. Each recipe combines delicious taste with targeted nutrients that support overall health, vitality, and daily well-being. Perfect for daily rewards, these treats provide balanced nutrition, enjoyable taste, and practical solutions for everyday health needs…
Bugalugs: The UK’s No.1 Pet Grooming Brand
Alpha Beauty is the exclusive distributor in Greece of Bugalugs Pet Care. Bugalugs is a fast-growing British pet grooming company known for its high-quality, vegan formulations that are tested by humans – never on animals. The brand is widely used by vets and professional groomers, building a strong reputation across…
And the winner is…
Zoomark announces the winners of the 2025 Pet Vision Awards and NEXT Award for Pet Innovators The award ceremony for the Pet Vision Awards and the NEXT Award for Pet Innovators 2025 took place today at the heart of Zoomark 2025, held at BolognaFiere. These awards celebrate the most innovative…