LYDIA has consistently been one of the most established companies in the Greek pet care and pet supplies industry, with its journey closely intertwined with the development and continuous evolution of the sector.
Particular emphasis is placed on the premium and super-premium product segments, where the company holds one of the most significant shares of the Greek market. At the same time, its activities extend beyond product distribution: LYDIA systematically invests in the development of the brands it represents, providing its partners with comprehensive solutions and tools for their effective presentation, communication and promotion at points of sale.
More than five decades of continuous presence have shaped a company with a strong business foundation, in-depth market knowledge and a proven ability to adapt to the changing conditions and evolving demands of the industry.
Today, with a renewed corporate identity, a strengthened team and a clear focus on the future, LYDIA is entering the next phase of its growth, continuing to invest in new partnerships, modern solutions and services that create value for its partners and for the market as a whole.
With an extensive portfolio of more than 40 brands, LYDIA meets up to 90% of the needs of every modern pet shop.
The story behind the name LYDIA
The name LYDIA draws its inspiration from the Lydian stone, a hard, black-colored rock used in ancient times to test the purity and authenticity of gold.
By rubbing a gold object against the Lydian stone, the different color mark it left behind made it possible to determine its gold content. In this way, the Lydian stone became a valuable tool in commercial transactions, helping to determine the value of different coins and, consequently, contributing to the development of trade.
A symbol of measuring true value, authenticity and trust in commercial transactions.
It was this symbol that inspired the name LYDIA, embracing values that remain at the heart of the company’s philosophy to this day: quality, reliability, consistency and trust.
More than 50 years later, LYDIA continues to evolve, remaining true to the principles on which it was founded while steadily looking towards the future.
Distinctions at the Pet Awards 2026
LYDIA’s strong growth trajectory and strategic focus on developing and strengthening the brands it represents in the Greek market were once again recognised at the Pet Awards 2026, where the company received a total of 7 prestigious awards.
With 5 Gold, 1 Silver and 1 Platinum Award, LYDIA stood out across in the 4 most important and commercially significant categories of the pet market, highlighting the quality, innovation and strength of its brand portfolio.
LYDIA’s distinctions at the Pet Awards 2026:
• Gold Award | Dry Dog Food
BELCANDO Mastercraft
• Gold Award | R&D Technology in Dog Nutrition
KUDO
• Gold Award | Dry Cat Food
LEONARDO Fresh
• Silver Award | Cat Food Supplements
LEONARDO Drinks
• Gold Award | Cat Litter – Pellets
JRS Cat’s Best
• Gold Award | Pet Food – Other than Dogs & Cats
PSITTACUS
• Platinum Award | Highest overall score among all entries in the Grooming & Hygiene pillar
JRS Cat’s Best
These seven awards placed LYDIA at the forefront of the pet care market, further reinforcing the company’s expertise in dog, cat and parrot nutrition, as well as cat hygiene.
For LYDIA, these distinctions also represent recognition of a broader philosophy: the careful selection of high-quality products and the company’s consistent investment in developing the brands it represents. A strategy that has been at the heart of LYDIA’s business for more than 50 years and continues to shape its presence and evolution in the Greek pet care market.