Since its first show in 2000, Pets Today EXPO has managed to establish itself as a “must-be” event for all players of the East European and Mediterranean pet industry. Supporting a complete philosophy and a future vision, Pets Today Project is an organic whole: it’s a magazine, a website and…
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Shaping the New Standard of Excellence in the Greek Pet Industry
The PetBiz Excellence Awards 2026 were not designed merely as an awards ceremony. They were conceived as a mechanism for showcasing best practices, as a mirror reflecting the sector’s progress, and as a recognition platform for those who invest with consistency and responsibility. Our philosophy is clear. Excellence is not…
How Zoomark 2027’s Special Areas position exhibitors as industry leaders
From 11 to 13 May 2027 at BolognaFiere, Zoomark unveils ‘Beyond’ and confirms its six strategic Special Areas driving innovation across the pet industry. From the supply chain to innovation, from aquatics to grooming: an exhibition ecosystem showcasing every segment of the pet industry. In today’s global pet care market,…
DSF Global Trades introduces Homie and Pawnee to the Greek market at PETS TODAY 2026
A new presence in the dog and cat nutrition sector with two high-quality brands, combining a modern nutritional approach, consistent quality and a competitive value-for-money ratio DSF Global Trades, the new Greek trading and import company founded in 2024, is making its first official appearance in the Greek pet food…
MIMAMOU: A NATURAL CHOICE FOR CAT CARE, POWERED BY THE OLIVE
MIMAMOU introduces its natural clumping cat litter made from olive pit, an innovative choice for pet owners looking for effectiveness, cleanliness and a more environmentally conscious solution for everyday cat care. Made from olive pit, a natural by-product of olive production, MIMAMOU harnesses the power of nature to offer a…
How to Prepare for a Good Year: PLANNING IN NOVEMBER, NOT JANUARY
Annual business planning should begin in October, not January. By then, companies have sufficient financial data, time to implement decisions such as recruitment, financing and repricing, and the opportunity to discuss the year ahead with suppliers, banks and major customers. Waiting until January can mean losing a significant part of…
How ChatGPT Ads Work and Why They Are Different
ChatGPT advertising is introducing a new approach to digital targeting, allowing businesses to reach users while they are exploring needs, comparing solutions and preparing to make decisions. Unlike traditional platforms, where targeting often relies on keywords, demographics or past behaviour, ChatGPT ads can take into account the context and intent…
Micromoments. Small Moments, Big Opportunities. THE MOMENT YOUR CUSTOMER IS SEARCHING FOR YOU
If you are not familiar with the term “micromoments” and I asked you to guess what it means, you might think of those small moments when your customer watches their dog enjoying a new treat or their cat enthusiastically playing with a new toy. Wonderful moments! But in marketing, micromoments…
Family Businesses: Succession Doesn’t Begin with Departure
Family businesses recognise that succession will shape their future, yet preparation often lags behind awareness. According to the EY Entrepreneurship Barometer Greece 2026, 45% of family businesses consider succession planning their most significant challenge, while only 31% have a formal succession plan. The report highlights the importance of starting the…
Customer Experience: How AI Is Transforming Customer Service, While People Remain Indispensable
A new nationwide survey by Focus Bari highlights the changing landscape of Customer Experience (CX) in Greece. While consumers are increasingly comfortable with digital tools and artificial intelligence, they continue to value human interaction when dealing with complex or sensitive issues. The findings point towards a hybrid model in which…