Taking full advantage of its new layout, the new business format of PETS TODAY 2024 seeks to reaffirm its renowned expertise in the pets and pets sector in general and strengthen its close ties with exhibitors and visitors from all over Europe. PETS TODAY 2024 will open its doors with a…
Inspiration Area: Research Presentation & Training Seminar
Before the official opening of PETS TODAY 2024 on FRIDAY 4 OCTOBER 2024 (9:00-13:00) This event aims to explore how pet owners decide to buy, but at the same time to connect owners and executives of businesses in the industry with owners and executives of specialized stores (PET SHOP) in…
Pet Supermarket: Strategic expansion in Greece
In Greece, where 50% of families have a pet, the pet industry presents fertile ground for retailers and brands alike. And Pet Supermarket has captured a significant chunk of this market. In 1979, Manos Kapiris opened Manos Pet Market, which was rebranded in 2001 when Kostas Kapiris joined. The family-owned…
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media. But after a few months, people seemed to have forgotten about that contact and the team was puzzled. Why? The answer lies in two words that psychologists…
ZOOMARK 2025: The registrations are flooding in!
Zoomark becomes increasingly ambitious in its projects and goals, with the aim of to beat the exceptional, record numbers of Zoomark 2023, which occupied more than 68,000 square metres of exhibition space and saw 1,060 exhibitors from 57 different countries and a total of 27,950 visitors, 62% of whom were…
PERFECT PET: for the second consecutive year at “Interzoo 2024”
Perfect Pet has managed to become a model for the Greek pet market, charting a steady upward trajectory. But how did it all begin. Having a comprehensive understanding of the market, Ms. Lilian Lykouropoulou and Mr. Vasilis Chrysopoulos founded the company in 2006 with a low share capital, placing at…
ARIUM 2024: International festival of aquariums & exotic ecosystems
The aim of this festival is to offer visitors a rare opportunity to journey into the world of exotic reptiles, amphibians, arthropods, and insects, as well as both freshwater and saltwater fish. The goal is for all visitors to discover the unique characteristics and care requirements of these creatures, depending…
PET WELLNESS INNOVATION: 14-15 ΜΑΪΟΥ, GROAVENOR HOUSE, DUBAI – UAE
Dubai, UAE – The Middle East Pet Wellness Innovation Summit 2024 is Organized to be an innovative event, scheduled for May 14th and 15th in Dubai UAE. This two-day conference will bring together Veterinarians, Healthcare professionals, Government leaders, and Innovators with a common objective: to bring a transformative changes in…
Improving customer loyalty
Want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience—what it’s like for people to do business with you. According to research, that experience is all about how you…
Rock, paper, scissors or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work? I am facing companies with great marketing sections, well-paid consultants and research teams with revolutionized tools .All these combined in a market that…