The prices of both dry and canned food are expected to rise up to (or even exceed) an additional 30% for dry food and 45% for canned within the next three months.
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media.
The secrets of a great press release
How many times have we wondered how important is to write a great press release. Press releases can be extremely effective in conveying news and announcements that support your company’s PR strategy.
Rock, paper, scissors – Or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work?
What millennial clients want from their veterinarian
The millennial generation, also known as generation Y represents the largest group of pet parents.
New cooperation for LYDIA LTD
LYDIA officially starts its cooperation as the exclusive representative of BAMA PET in Greece and Cyprus.
LYDIA ltd. is celebrating its 48th birthday!
Founded in 1974 by Nikos and George Xydis brothers, Lydia is the first company operating in the field of pet care in Greece and is considered since its establishment as a market pioneer.
Before the crisis in Ukraine, Global business growth was on the map
The COVID-19 pandemic disrupted every social aspect and the business world was no exception.
OPAL – Cordless battery clipper
Brilliant in performance and quietness.
