More than two and a half months before it starts on 7 May 2024, the leading international trade fair for the pet supplies industry is sold out – despite having a much larger exhibition space with an additional two halls compared to Interzoo 2022. As the largest and most important…
Observatory of pet owner’s habits
In an era where supermarkets are evolving into dominant players in every kind of retail market, it is particularly important to study the consumer and how they decide, in order to find the differentiation point in our sales funnel. This research aims to deeply understand pet owners and to detect…
Did you do everythink you could for a successful trade fair participation?
In many consultations, I hear that the expected success often fails to materialise after a trade fair, even though there were many good discussions and you had a lot to do during the trade fair days and were very satisfied with the trade fair. There were many contacts, business cards…
VIOZOIS S.A.
ONE OF THE LEADING GREEK COMPANIES IN THE SECTOR OF ANIMAL FEED PRODUCTION VIOZOIS SA is one of the leading Greek companies in the sector of animal feed production, both for livestock and pets. Its headquarters are in Ioannina, Hellas. Built upon a corporate culture of dedication to maintaining high…
PETS TODAY 2024 – Boosting Pet Business in Greece
Since its first show in 2000 Pets Today ΕXPO has managed to establish itself as a “must-be” event for all players of the East Europe and Mediterranean pet industry. Supporting a complete philosophy, future vision, Pets Today Project is an organic whole: It’s a magazine, a website and a trade…
The Pet Trade Association of Greece has asked the Government for reduced VAT rates on dog and cat food
The prices of both dry and canned food are expected to rise up to (or even exceed) an additional 30% for dry food and 45% for canned within the next three months.
Hedonic Adaptation: Why do brands need to know what it means?
The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media.
The secrets of a great press release
How many times have we wondered how important is to write a great press release. Press releases can be extremely effective in conveying news and announcements that support your company’s PR strategy.
Rock, paper, scissors – Or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work?
What millennial clients want from their veterinarian
The millennial generation, also known as generation Y represents the largest group of pet parents.