The Startups & Small Business section showcases new and small enterprises operating in the pet industry or in related fields such as technology, equipment, design, and services.
Its aim is to highlight new ideas, innovative approaches, and products, as well as to strengthen networking with professionals across the industry and beyond.
Business Activity Duration – Company Size
The company must have been established or have commenced commercial activity within the last 3–5 years, or offer a limited number of products.
Scope of Activity
The company must be directly or indirectly related to the pet industry, such as:
- Pet products
- Services & web software (apps, platforms)
- Retail equipment (e.g. shelving, displays)
- Pet fashion & accessories
- Innovative or niche solutions
- Mobility products
- Insurance products
PROFESSIONAL PROFILE
Participating companies must demonstrate a clear commercial activity through retail channels.
PRESENTATION TO VISITORS
- Companies are presented with a brief description, visual material, and a “Startups” or “Small Business” label in the digital catalogue
- The presentation takes place in a specially designed area
- Booths are uniform in design
Τhis modern, purpose-built presentation area features state-of-the-art audiovisual technology, offering visitors the chance to learn, get inspired, and discover new ideas to grow their business.
The Inspiration Area program includes:
• Talks and presentations by industry experts, covering topics such as entrepreneurship in the pet sector, digital marketing, innovation, and optimal pet shop management.
• Product demonstrations by exhibitors, scheduled in dedicated time slots – a unique opportunity for direct exposure, networking, and interaction with a targeted professional audience.
The Inspiration Area serves as a hub for industry professionals to stay up-to-date with market trends, exchange ideas, and connect with leading experts in the pet industry.
INTERNATIONAL AREA & BUSINESS LOUNGE
The new International Area & Business Lounge of the Pets Today exhibition has been created to strengthen the event’s international profile and provide a dynamic environment for business development and partnerships.
It is a specially designed space dedicated exclusively to international visitors, buyers, and professionals in the pet products and services industry.
The International Area & Business Lounge is designed to offer international visitors a complete experience of networking and product discovery.
Visitors will have the opportunity to:
- Meet selected Greek producers and brands
- Discover innovative products and market trends
- Build new partnerships in a structured and welcoming environment
The International Area & Business Lounge is where connections turn into collaborations and meetings evolve into real international business opportunities.
NEW TAILS
NEW PRODUCTS
The products to be presented in this section must be new and meet the following requirements:
PARTICIPATION REQUIREMENTS
Novelty:
Τhe product must have been launched in the Greek market from June 1, 2026 onwards, or be presented for the first time at PETS TODAY 2026.
Innovation / Differentiation:
- The product should offer improved usability, innovative design or materials, a new composition/ formula, or a technological approach.
- Packaging changes are also accepted as an element of product differentiation.
Product Categories:
Products will be classified into the following categories for easier presentation and navigation:
- Food: Dry food / Wet food / Cooked meals/ Clinical & specialized nutrition for all companion animals (excluding fish)
- Treats: For dogs, cats, and small animals / Functional treats / Training snacks
- Accessories: Beds / Collars / Leashes / Harnesses / Carriers / Scratching posts
- Toys: Enrichment, training, and instinct-stimulating toys for dogs, cats, birds, and small animals
- Grooming & Hygiene: Shampoos / Cosmetics / Scissors / Brushes / Combs / Cleaning products / Hygiene products / Cat litter / Litter boxes
- Technology Products: Smart products / Wearable gadgets /Monitoring & automation devices / Automatic feeders & water dispensers / Self-cleaning litter boxes
- Services: Applications (apps) / Digital platforms / Petshop support services
- Eco-friendly products: Biodegradable products / Recycled & natural materials / Eco cosmetics & hygiene / Sustainable packaging / Zero-waste products
- Aquariums/Terrariums / Food & Accessories: Products and equipment for fish & reptiles / Aquariums / Terrariums / Filters / Specialized accessories
- Housing: Bird cages / Small animal cages / Dog houses
Professional Orientation:
The product must be available on the market through pet shops, veterinarians, groomers, wholesalers, and distributors.
COLLAB CORNER
NEW COLLABORATIONS
Ιn this section, new business collaborations will be presented that have been announced after June 1, 2026, or will be announced during Pets Today 2026.
- New official representative or distributor in Greece
- New partnership with a brand or supplier
- Strategic collaborations related to products and services
The collaborations will be presented with a brief description, details of the companies involved, and a clear reference to the scope of the partnership, with the aim of informing and connecting professional visitors.
Requirements for inclusion:
- Τhe collaboration must have been officially announced from June 1, 2026 onward
- Ιt must have a significant professional impact on the company or the market.
PROMO PICKS
OPEN CATEGORY
The Promo Picks section showcases products that exhibitors wish to promote to professional visitors, without any restrictions regarding novelty or innovation. Its goal is to maximize product visibility and promotion within a specially designed area of the exhibition.
Product Categories:
Products will be classified into the following categories for easier presentation and navigation:
- Food: Dry food / Wet food / Cooked meals/ Clinical & specialized nutrition for all companion animals (excluding fish)
- Treats: For dogs, cats, and small animals / Functional treats / Training snacks
- Accessories: Beds / Collars / Leashes / Harnesses / Carriers / Scratching posts
- Toys: Enrichment, training, and instinct-stimulating toys for dogs, cats, birds, and small animals
- Grooming & Hygiene: Shampoos / Cosmetics / Scissors / Brushes / Combs / Cleaning products / Hygiene products / Cat litter / Litter boxes
- Technology Products: Smart products / Wearable gadgets /Monitoring & automation devices / Automatic feeders & water dispensers / Self-cleaning litter boxes
- Services: Applications (apps) / Digital platforms / Petshop support services
- Eco-friendly products: Biodegradable products / Recycled & natural materials / Eco cosmetics & hygiene / Sustainable packaging / Zero-waste products
- Aquariums/Terrariums / Food & Accessories: Products and equipment for fish & reptiles / Aquariums / Terrariums / Filters / Specialized accessories
- Housing: Bird cages / Small animal cages / Dog houses
Professional Orientation:
The product must be available on the market through pet shops, veterinarians, groomers, wholesalers, and distributors.
Metropolitan EXPO
Access instructions
The Metropolitan Expo is located at the Athens International Airport "Eleftherios Venizelos", in Spata Attica. It has very easy access by all means of public transport (Metro, Suburban, City Buses).
It is only 3' from the Airport and the Metro and Suburban stations, with a direct and continuous connection with an internal bus. The coach stop is outside exit 2 on the arrivals level of the Airport, at the stop specially marked "Exhibition Centre".
With airplane
The Metropolitan Expo is only a short distance from the Athens International Airport "Eleftherios Venizelos". At the same time, there is the possibility of continuous internal transport (shuttle bus), between the airport and the exhibition center.
Metro
Airport station, line 3 – Egaleo / Monastiraki / Douk. Placentias / Airport
Suburban railway
Airport station, Neratziotissa - Duk line. Placentias / Airport
OASA
All Attica Express buses to Airport (X92 / Kifissia – X93 / KTEL Kifissou & Liosion – X94 / Syntagma – X96 / Piraeus – X97 / Dafni)
KTEL
Connection to the Port of Rafina, Markopoulo, Keratea, Kalivia and Lavrio
CONNECTION OF EXHIBITION CENTER WITH AIRPORT
Free transportation for visitors to the exhibition from METRO (Line 3) and SUBURBAN stations, Airport El. Venizelos. The coach stop is outside exit 2 on the arrivals level of the Airport, at the stop specially marked "Exhibition Centre".
Free Transfer from Thessaloniki
Your visit to Pets Today 2026 becomes even easier since coaches of the event will transport FREE of charge the visitors of the exhibition to and from Thessaloniki. The coaches will start from One Salonica Outlet Mall and specifically, from Fanari located at the intersection of "STATHMOS" Street with "ION" Street. KOLLETI", HEADING TO ATHENS, at the outdoor PARKING of One Salonica, on Saturday 3 October at 08:00 and will return to the same spot on Sunday 4 October.
Program
Saturday 3 October
Start:
One Salonica Outlet Mall (from Fanari located at the intersection of "STATHMOS" Street with "ION. KOLLETI", HEADING TO ATHENS), at 08:00
Arrival:
METROPOLITAN EXPO, at 14:30
Sunday 4 October
Start:
METROPOLITAN EXPO , at 18:00
Arrival:
One Salonica Outlet Mall, at 24:00
The starting point, at the outdoor PARKING of One Salonica, is particularly privileged as it can serve visitors from both the city of Thessaloniki and the wider region, offering the possibility of free parking for visitors who wish to reach the shopping center with their car and then board the coaches.
The organization of PETS TODAY 2026, chose for your safe and comfortable transportation to Athens and the Metropolitan Expo the company "Excellent Luxury Car and Bus Services". Excellent Luxury Car and Bus Services is one of the leading passenger transport companies in Thessaloniki and Northern Greece, with more than 20 years of presence in the market. Its many years of experience in the travel industry, the special training and the specialized knowledge of its executives guarantee your impeccable service.
Safety, comfort and luxury! This is the business philosophy that has governed for 20 years the management and every employee in the road transportation department of the company which is certified with:
• ISO 9001:2015 Quality of Service
• ISO 39001:2012 Road Safety,
• ISO 14001:2015 Environmental Management
To take advantage of the Free Transfer service
Complete your pre-registration for the exhibition by filling in the form you will find here and select the corresponding field of Free Transfer.
Pre-Registration
Save time at the entrance of the exhibition by pre-registering now using one of the forms below. Pre-registration is required for each business visitor or for anyone planning to invest in the industry, individually. You will need your printed or mobile barcode email to enter.
If you are visiting as:
-
partners working at the same store
-
spouses working in the same store
-
owner with a partner or employee
you must submit a separate form for each person.
Guests who are not employed in your business do not need a registration form. Companion passes will be provided with your registration.
For Professionals
Business Soon
