The new campaign had brought a lot of excitement to the marketing team, as they saw the people’s positive reactions on social media. But after a few months, people seemed to have forgotten about that contact and the team was puzzled. Why? The answer lies in two words that psychologists…
CategoryMarketing
Improving customer loyalty
Want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience—what it’s like for people to do business with you. According to research, that experience is all about how you…
Rock, paper, scissors or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work? I am facing companies with great marketing sections, well-paid consultants and research teams with revolutionized tools .All these combined in a market that…
The secrets of a great press release
How many times have we wondered how important is to write a great press release. Press releases can be extremely effective in conveying news and announcements that support your company’s PR strategy.
Rock, paper, scissors – Or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work?