Zoomark announces the winners of the 2025 Pet Vision Awards and NEXT Award for Pet Innovators
The award ceremony for the Pet Vision Awards and the NEXT Award for Pet Innovators 2025 took place today at the heart of Zoomark 2025, held at BolognaFiere. These awards celebrate the most innovative and original products in the pet food and pet care sectors, as part of the 21st edition of the international trade show running from May 5th to 7th.
Pet Vision Awards: The Four Megatrend Winners
On the stage of the Innovation Corner in Hall 16, located within the Pet Vision area – a showcase of excellence featuring over 1,000 new products presented by Zoomark exhibitors – the winners were announced. Selected by a panel of international pet industry journalists, the awards honor products and services that best represent the four key megatrends shaping the future of the pet industry.
The winners in each category, presented by Paola Cane, CEO of MiaSolution, are:
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Megatrend: Value for Money
VisioFocus Animal by Tecnimed S.r.l. claims first prize: a contactless infrared thermometer that measures pets’ temperature directly from the eye, combining precision and practicality with excellent value for money. -
Megatrend: Green Transition
Lunch Boxes for Dogs & Cats by Viozois SA, a pet food range presented in an original 100% recyclable lunch box, free from composite materials, combining environmental sustainability, ease of use, and optimal food preservation. -
Megatrend: Brain & Health
Natsbi Steamed Dog by Gosbi Pet Food wins for this trend: a dog food made with 85–90% meat or fish, gently steamed to preserve nutrients, with no need for refrigeration or freezing. -
Megatrend: Mini Mania
Linea Fieni by Mantovani Pet Diffusion Srl: a range of natural hay and snacks for rodents, made from plant-based ingredients and sun-dried hay, designed to provide nutrition, dental hygiene, and behavioral stimulation for small animals.
With the Pet Vision Awards, launched in the previous edition, Zoomark continues to celebrate innovation and the evolution of the pet market, spotlighting cutting-edge solutions that improve the lives of companion animals and address new consumer demands.
Carepet wins the first-ever NEXT Award for Pet Innovators at Zoomark 2025
For the first time at Zoomark, the NEXT Award for Pet Innovators was presented – a new recognition dedicated to start-ups that are transforming the pet industry with original ideas and pioneering technologies. A panel of experts, including Annamaria Tartaglia, CEO of TheBrandSitter and Executive Director of Angels4Women, Oliver Mengedoth, Chief Editor of Pet Worldwide magazine, and Matteo Di Giammarco, Account Strategist at Google, selected four finalists and invited them to pitch their solutions live during the event. The award went to Carepet by Domethics – a smart pet bed that monitors vital signs such as heart rate, breathing, and sleep quality, along with environmental conditions, in real time via a dedicated app. With the NEXT Award for Pet Innovators, Zoomark reinforces its commitment to supporting emerging innovation, giving visibility and growth opportunities to the most promising new players in the pet industry.