Source: sepe.gr
The world’s e- commerce turnover is on rise, with a tendency of remaining upward, at least until 2021. Overall, retail sales are estimated to have risen internationally by 5.8% in 2017 compared to a year earlier.
EMarketer mention that e-sales will continue to increase, by a twodigit rate at least, until 2021. It should also be noted that eMarketer has lowered its appreciation cubit for the progression of e-markets between 2017 and 2021, mainly due to the low exchange rates of other currencies in relation to the US dollar. Also rising is the growth rate of the sales which are made by mobile devices (mobile commerce). In total, in 2017, online purchases by mobile devices amounted to $ 1,357 trillion, representing 58.9% of the online shopping market, a significant increase compared to 40.2%, which was in total the participation of mobile commerce in 2015. According to eMarketer’s analysis, the majority of the new digital buyers are now completing their transactions via mobile devices and in particular via smartphones.
Closing, the analysts note that, “As this audience becomes more and more digitally mature, the purchases frequency and the amount of spendings, through mobile commerce will increase.”