Want a surefire way to make your business perform better? Give your customers a reason to form an emotional connection with your company. Good customer relationships are based on customer experience—what it’s like for people to do business with you. According to research, that experience is all about how you…
Rock, paper, scissors or how a new brand can make a difference
«I have an idea which I am afraid to share», those were the words that came out of my friend’s mouth. How can I make it work? I am facing companies with great marketing sections, well-paid consultants and research teams with revolutionized tools .All these combined in a market that…
Interzoo 2024: New international exhibitor record
The world’s leading trade fair for the pet supplies industry has set a new record in terms of exhibitors, exhibition space and countries represented. 13 weeks before the start of the trade fair the number of exhibitors surpassed the magic mark of 2,000 companies – thus also exceeding the previous…
29th Fecava Eurocongress & 12th Hellenic Companion Animal Veterinary Congres
Dear friends, members and colleagues, On behalf of the Hellenic Veterinary Medical Society(HVMS), it is our great honor to extend a warm welcome to all of you attending the 29th FECAVA EuroCongress, which will be hosted alongside the 12th Hellenic Veterinary Congress for Companion Animals in Athens, in September 2024.…
Internet: Your clients are there
The virtual space offers thousands of possibilities, not all of which offer a solution that would help you reach your goal. A lot depends on what devices you start using and how much effort you make to get to know them. It’s time to see what to use of the…
Flagship event for the pet supplies industry: world leading fair Interzoo 2024 sold out
More than two and a half months before it starts on 7 May 2024, the leading international trade fair for the pet supplies industry is sold out – despite having a much larger exhibition space with an additional two halls compared to Interzoo 2022. As the largest and most important…
Observatory of pet owner’s habits
In an era where supermarkets are evolving into dominant players in every kind of retail market, it is particularly important to study the consumer and how they decide, in order to find the differentiation point in our sales funnel. This research aims to deeply understand pet owners and to detect…
Did you do everythink you could for a successful trade fair participation?
In many consultations, I hear that the expected success often fails to materialise after a trade fair, even though there were many good discussions and you had a lot to do during the trade fair days and were very satisfied with the trade fair. There were many contacts, business cards…
VIOZOIS S.A.
ONE OF THE LEADING GREEK COMPANIES IN THE SECTOR OF ANIMAL FEED PRODUCTION VIOZOIS SA is one of the leading Greek companies in the sector of animal feed production, both for livestock and pets. Its headquarters are in Ioannina, Hellas. Built upon a corporate culture of dedication to maintaining high…
PETS TODAY 2024 – Boosting Pet Business in Greece
Since its first show in 2000 Pets Today ΕXPO has managed to establish itself as a “must-be” event for all players of the East Europe and Mediterranean pet industry. Supporting a complete philosophy, future vision, Pets Today Project is an organic whole: It’s a magazine, a website and a trade…