{"id":11251,"date":"2026-09-18T16:35:17","date_gmt":"2026-09-18T13:35:17","guid":{"rendered":"https:\/\/petstoday.gr\/?p=11251"},"modified":"2026-09-18T16:36:31","modified_gmt":"2026-09-18T13:36:31","slug":"lydia-%cf%87%ce%b1%cf%81%ce%ac%ce%b6%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%80%ce%bf%cf%81%ce%b5%ce%af%ce%b1-%ce%bc%ce%b5-premium-super-premium-%ce%b2%cf%81%ce%b1%ce%b2%ce%b5%cf%85%ce%bc%ce%ad%ce%bd","status":"publish","type":"post","link":"https:\/\/petstoday.gr\/en\/lydia-%cf%87%ce%b1%cf%81%ce%ac%ce%b6%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%80%ce%bf%cf%81%ce%b5%ce%af%ce%b1-%ce%bc%ce%b5-premium-super-premium-%ce%b2%cf%81%ce%b1%ce%b2%ce%b5%cf%85%ce%bc%ce%ad%ce%bd\/","title":{"rendered":"LYDIA: Shaping a path with Premium &#038; Super Premium award-winning products"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"163\" data-end=\"366\"><a href=\"http:\/\/www.lydia.gr\/?fbclid=IwY2xjawUaHTdwZG9mAWV4dG4DYWVtAjEwAGJyaWQRMXhPNXFuTE11WHJPbkw2OXNzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEeyLuIE1viwsAeLrCwByNMqJnJz8BeE47Sq_mpWdXxYCgRf-3Bty5NcZYyJ50_aem_9r8irjXcSL2iYZQ39pXChA\"><strong>LYDIA<\/strong><\/a>\u00a0has consistently been one of the most established companies in the Greek pet care and pet supplies industry, with its journey closely intertwined with the development and continuous evolution of the sector.<\/p>\n<p dir=\"auto\" data-start=\"4503\" data-end=\"4952\">Particular emphasis is placed on the premium and super-premium product segments, where the company holds one of the most significant shares of the Greek market. At the same time, its activities extend beyond product distribution: LYDIA systematically invests in the development of the brands it represents, providing its partners with comprehensive solutions and tools for their effective presentation, communication and promotion at points of sale.<\/p>\n<p dir=\"auto\" data-start=\"4954\" data-end=\"5177\">More than five decades of continuous presence have shaped a company with a strong business foundation, in-depth market knowledge and a proven ability to adapt to the changing conditions and evolving demands of the industry.<\/p>\n<p dir=\"auto\" data-start=\"5179\" data-end=\"5459\">Today, with a renewed corporate identity, a strengthened team and a clear focus on the future, LYDIA is entering the next phase of its growth, continuing to invest in new partnerships, modern solutions and services that create value for its partners and for the market as a whole.<\/p>\n<p dir=\"auto\" data-start=\"5461\" data-end=\"5573\">With an extensive portfolio of more than 40 brands, LYDIA meets up to 90% of the needs of every modern pet shop.<\/p>\n<p dir=\"auto\" data-start=\"5461\" data-end=\"5573\"><strong>The story behind the name LYDIA<\/strong><\/p>\n<p dir=\"auto\" data-start=\"5619\" data-end=\"5772\">The name LYDIA draws its inspiration from the Lydian stone, a hard, black-colored rock used in ancient times to test the purity and authenticity of gold.<\/p>\n<p dir=\"auto\" data-start=\"5774\" data-end=\"6104\">By rubbing a gold object against the Lydian stone, the different color mark it left behind made it possible to determine its gold content. In this way, the Lydian stone became a valuable tool in commercial transactions, helping to determine the value of different coins and, consequently, contributing to the development of trade.<\/p>\n<p dir=\"auto\" data-start=\"6106\" data-end=\"6190\">A symbol of measuring true value, authenticity and trust in commercial transactions.<\/p>\n<p dir=\"auto\" data-start=\"6192\" data-end=\"6368\">It was this symbol that inspired the name LYDIA, embracing values that remain at the heart of the company\u2019s philosophy to this day: quality, reliability, consistency and trust.<\/p>\n<p dir=\"auto\" data-start=\"6370\" data-end=\"6522\">More than 50 years later, LYDIA continues to evolve, remaining true to the principles on which it was founded while steadily looking towards the future.<\/p>\n<p dir=\"auto\" data-start=\"6370\" data-end=\"6522\"><strong>Distinctions at the Pet Awards 2026<\/strong><\/p>\n<p dir=\"auto\" data-start=\"6574\" data-end=\"6814\">LYDIA\u2019s strong growth trajectory and strategic focus on developing and strengthening the brands it represents in the Greek market were once again recognised at the Pet Awards 2026, where the company received a total of 7 prestigious awards.<\/p>\n<p dir=\"auto\" data-start=\"6816\" data-end=\"7039\">With 5 Gold, 1 Silver and 1 Platinum Award, LYDIA stood out across in the 4 most important and commercially significant categories of the pet market, highlighting the quality, innovation and strength of its brand portfolio.<\/p>\n<p dir=\"auto\" data-start=\"7041\" data-end=\"7085\">LYDIA\u2019s distinctions at the Pet Awards 2026:<\/p>\n<p dir=\"auto\" data-start=\"7087\" data-end=\"7137\">\u2022 Gold Award | Dry Dog Food<br data-start=\"7114\" data-end=\"7117\" \/>BELCANDO Mastercraft<\/p>\n<p dir=\"auto\" data-start=\"7139\" data-end=\"7192\">\u2022 Gold Award | R&amp;D Technology in Dog Nutrition<br data-start=\"7185\" data-end=\"7188\" \/>KUDO<\/p>\n<p dir=\"auto\" data-start=\"7194\" data-end=\"7238\">\u2022 Gold Award | Dry Cat Food<br data-start=\"7221\" data-end=\"7224\" \/>LEONARDO Fresh<\/p>\n<p dir=\"auto\" data-start=\"7240\" data-end=\"7295\">\u2022 Silver Award | Cat Food Supplements<br data-start=\"7277\" data-end=\"7280\" \/>LEONARDO Drinks<\/p>\n<p dir=\"auto\" data-start=\"7297\" data-end=\"7349\">\u2022 Gold Award | Cat Litter \u2013 Pellets<br data-start=\"7332\" data-end=\"7335\" \/>JRS Cat\u2019s Best<\/p>\n<p dir=\"auto\" data-start=\"7351\" data-end=\"7411\">\u2022 Gold Award | Pet Food \u2013 Other than Dogs &amp; Cats<br data-start=\"7399\" data-end=\"7402\" \/>PSITTACUS<\/p>\n<p dir=\"auto\" data-start=\"7413\" data-end=\"7521\">\u2022 Platinum Award | Highest overall score among all entries in the Grooming &amp; Hygiene pillar<br data-start=\"7504\" data-end=\"7507\" \/>JRS Cat\u2019s Best<\/p>\n<p dir=\"auto\" data-start=\"7523\" data-end=\"7697\">These seven awards placed LYDIA at the forefront of the pet care market, further reinforcing the company\u2019s expertise in dog, cat and parrot nutrition, as well as cat hygiene.<\/p>\n<p dir=\"auto\" data-start=\"7699\" data-end=\"8068\" data-is-last-node=\"\" data-is-only-node=\"\">For LYDIA, these distinctions also represent recognition of a broader philosophy: the careful selection of high-quality products and the company\u2019s consistent investment in developing the brands it represents. A strategy that has been at the heart of LYDIA\u2019s business for more than 50 years and continues to shape its presence and evolution in the Greek pet care market.<\/p>","protected":false},"excerpt":{"rendered":"<p>LYDIA\u00a0has consistently been one of the most established companies in the Greek pet care and pet supplies industry, with its journey closely intertwined with the development and continuous evolution of the sector. Particular emphasis is placed on the premium and super-premium product segments, where the company holds one of the&hellip;<\/p>","protected":false},"author":2072,"featured_media":11252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-11251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LYDIA: Shaping a path with Premium &amp; Super Premium award-winning products - Pets Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petstoday.gr\/en\/lydia-\u03c7\u03b1\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c0\u03bf\u03c1\u03b5\u03af\u03b1-\u03bc\u03b5-premium-super-premium-\u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03bc\u03ad\u03bd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LYDIA: Shaping a path with Premium &amp; Super Premium award-winning products - Pets Today\" \/>\n<meta property=\"og:description\" content=\"LYDIA\u00a0has consistently been one of the most established companies in the Greek pet care and pet supplies industry, with its journey closely intertwined with the development and continuous evolution of the sector. 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